World Day Against Food Waste Campaign promotes population behavior change | SEGS


The planet throws away 931 million tons of food every year while 811 million people still go hungry in the world

Each year, around 931 million tons of food are wasted worldwide, this represents 17% of all global food production for human consumption. This volume would be more than enough to feed the 811 million people who still suffer from hunger in the world. In addition to starvation, about 3 billion citizens, or nearly half of the world’s population, do not have access to a healthy diet, according to data from the Food and Agriculture Organization of the United Nations (FAO).

To alert the population about the problem, the Brazilian Association of Biscuit, Pasta and Industrialized Bread and Cake Industries (ABIMAPI), with the support of the Union of the Pasta and Biscuit Industry in the State of São Paulo (SIMABESP), will promote during the month of April the “World Day Against Waste” campaign. The initiative aims to cause social, environmental impact and to mobilize, educate and promote population behavior change in relation to the food waste epidemic that afflicts the planet.

The action promoted by ABIMAPI, takes place throughout the month of April, with an emphasis on D-Day, celebrated on April 27th. The campaign joins forces with the International Pasta Organization (IPO), an association representing 15 countries around the world. In addition to Brazil, the United States, Italy, Mexico, among others, will participate in order to disseminate the campaign worldwide.

As part of the communication strategy, to highlight the topic on social networks and increase the engagement of Brazilians and foreigners with the cause, ABIMAPI produced content in photo and video formats on the topic that emphasize the importance of making full use of food. in healthy and sustainable recipes that will be posted by the profiles in favor of the action using the hashtag #DiaMundialContraoDesperdício22 #ContraoDesperdíciodeAlimentos #desperdiciodealimentos #juntoscontraodesperdicio

According to Claudio Zanão, executive president of ABIMAPI, the topic is one of the most important within the guidelines that deal with humanitarian issues, “It is one of the main challenges that the world faces today, food waste contributes to hunger, poverty , destroys natural resources, impacts climate change, health and well-being and the sustainability of agriculture and the oceans”, explains Zanão.


One of the largest food associations in the country, ABIMAPI represents more than 104 companies that hold about 80% of the sector and generate more than 100 thousand direct jobs. In Brazil alone, it accounts for a third of wheat flour consumption. Its mission is to strengthen and consolidate the industrialized biscuit, pasta, bread and cake categories in the national and international scenarios.

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